The “Skin Practice” in Dunedin, New Zealand, is a team of highly trained dermatologists and laser specialists who provide the highest standard of care for skin cancer and other skin conditions.
Category
Health & beauty
Service
Consulting
Conception
Corporate design
Print & publications
UX/UI design
Partner
Looking at skin up close is one of the main tasks of the “Skin Practice” specialists and is also the inspiration for the new visual appearance. Based on this inspiration, we created a skin pattern and a logo that captures the organic feel of the pattern. In gloss on business cards and letterheads; cut out of matte and white vinyl for signage — the skin pattern creates strong recognition in addition to the logo. The mix of geometric and natural shapes, clinical white space, the elegant rose gold color and the organic word mark reflects both the medical and feminine cosmetic aspects of the business.
