As part of transformation projects for cultural companies, the JazzChur association has designed the MUVA app. This innovative application opens up new paths in the transfer of information and in the multi-sensory experience of public (cultural) space. The platform can be used by cultural and tourism institutions in a targeted and multimedia way to effectively convey information and offer visitors a unique experience.
Category
Culture & Community
Service
Consulting
Conception
Corporate Design
Communication Design
UX & UI Design
Web Development
2D Animation
Partner
Starting point & objectives
The MUVA app opens up new ways of transmitting information and experiencing the public cultural space in a multi-sensory way. The aim was to create an independent image that combines technology, culture and ease of use. The website should draw attention to the app and bring its innovative concept to life digitally.
Approach & Outcome
The logo combines a word mark with a distinctive arrow that symbolizes movement, orientation and exchange. In its animated form, it refers to the cultural discovery that the MUVA app enables and makes connectivity visible as a central brand element. The design concept is based on a modern, contrasting visual language that expresses accessibility and diversity. Harmoniously combined colors create a culturally inspired atmosphere and underline the diversity of the content. Striking typography and clear navigation provide orientation and an intuitive user experience. Together with Interactis, the user experience was analyzed and optimized, resulting in a digital presence that combines design, function and cultural communication.
